▷US Army plans to pay Call of Duty streamers to recruit Gen Z viewers ✔️ WM

▷US Army plans to pay Call of Duty streamers to recruit Gen Z viewers ✔️ WM

In recent years, the US military has reached out to the gaming industry to try and appeal to younger audiences for recruitment. One such avenue is to engage audiences through streaming, primarily through the Army’s own esports team. However, new internal documents have revealed that there were once plans to pay a number of different organizations and Call of Duty streamers to increase awareness of the Army among young people, particularly women, blacks and Hispanics.

This is according to Vice. who shared Motherboard’s internal army documents detailing various streamers and organizations and how much money they would receive. The document shows that the bulk of those millions would have gone to a few esports leagues, most notably the Call of Duty League esports tournament and Twitch’s Historically Black Colleges and Universities Showdown.

These documents also reveal the names of several popular Call of Duty streamers who would have received hundreds of thousands of dollars had the plan gone through. These streamers were apparently to be offered money to create original content that “showcases the wide range of capabilities offered by the Army”. In addition, they should “acquaint themselves with the capabilities of the army”. [their] familiarizing fans with the values ​​and capabilities of the army,” and they could also possibly have hosted tournaments in which soldiers would participate.

via motherboard

Of the streamers, Stonemountain64 would have been one of the biggest beneficiaries as it would have been offered $150,000 for its services. YouTube streamers Swagg and Alex Zedra were also set to be offered money, although it’s unknown how much or whether or not they would have been interested. It’s also worth noting that the Army also planned to spend $300,000 on OpTic Chicago, an esports team it has worked with in the past.

While this raises questions about morality, these offers aren’t too surprising. Not as surprising as some of the other organizations they tried to approach, as these documents also show that the Army wanted to spend $675,000 to sponsor WWE. There were also plans to spend another $600,000 on gaming media outlet IGN and another $500,000 on the now-defunct G4 TV. We do not know in what capacity the Army wished to work with these organizations, but it is surprising that they were approached at all.

Fortunately, none of these deals will see the light of day. As Vice reports, those plans were scrapped after the disclosure of the Activision Blizzard-related sexual harassment controversy. With the Call of Duty rights likely to change hands soon due to the ongoing acquisition, it’s quite likely that these types of deals will now have to be transacted through Microsoft, which has a much better reputation to uphold. Still, this is another example of the US Army trying to recruit through games, and we’ll see more attempts in the future.

▷US Army plans to pay Call of Duty streamers to recruit Gen Z viewers ✔️ WM

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